Affiliate Marketing Tips for 2016

When was the last time you bought something online? Did you find it on your own, or did a blog make the introductions? If you bought that something through a blog, you made that blogger very happy, because he or she received a cut of the sale. More from this author Client Madness: 5 Freelance Horror Stories 5 New & Upcoming Startups Doing Social Good That’s affiliate marketing in a nutshell, and it’s been an internet staple practically since the internet’s inception. However, as the digital landscape continues to evolve, affiliate marketing best practices must evolve with it. For those who want to break into affiliate marketing, it’s important to understand that what may have worked a few years ago may not work in 2016. There’s a new paradigm in town. For some tips on how to achieve affiliate marketing success in 2016, we turned to Zac Johnson. Johnson has been in the affiliate marketing game for 20 years, and has witnessed the business’s evolution first hand. This is what he had to say. 1. Get Creative Generally speaking, new industries see less competition, and thus, less pressure to innovate. As an industry grows crowded, the increased competition demands an increase in creativity in order to stand out. Twenty years on, the affiliate marketing industry is more crowded than a public pool during a heat wave. “The competition within affiliate marketing is always growing,” Johnson said. “Which means it’s harder to rank organically.” And this competition isn’t just about density. […]